Peter Stringer

Media Masters #10 – Molly McGrath, Fox Sports 1

May 12, 2014

For the 10th episode of Media Masters, I talked to Molly McGrath, an NFL sideline reporter, anchor and host at Fox Sports 1 who launched her on-camera career as the website reporter at the Boston Celtics. In under one year, Molly’s become a break out star at the new network, and is now featured on the nightly SportsCenter competitor, “America’s Pregame,” which airs five nights a week on Fox Sports 1.

Molly talked about her work ethic and drive that led to her success, what it was like to help launch the network, and how far her career has gone in such little time. She also offers insights for young reporters hoping to follow a similar career path, and shares some stories from her incredible journey.

- Peter Stringer

0 Comments

Category:

Basketball, Boston Celtics, Brand Marketing, Career, Digital Marketing, Journalism, Networking, Podcast, Social Media, Sports Business, Sports Marketing, Storytelling, Television, Uncategorized

Tags:

Media Masters #9 – Alex Restrepo – New Orleans Saints and Snapchat

April 30, 2014

I’ll admit, I wasn’t sold on Snapchat as a marketing channel for sports, or anyone else, for that matter. But after talking to Alex Restrepo, Social Media Manager for the New Orleans Saints, he may have changed my mind.

If nothing else, it’s probably worth giving a try. We had a long conversation about how the Saints use Snapchat to share content with their fans.

- Peter Stringer

0 Comments

Category:

Analytics, Brand Marketing, Branding, Database Marketing, Digital Marketing, Internet, Marketing, Mobile, Podcast, ROI, Search Engine Marketing, Snapchat, Social Media, Sports Business, Sports Marketing, Storytelling, Technology

Tags:

Media Masters – Jessica Gioglio, Dunkin’ Donuts

April 23, 2014

I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored.

Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013.

- Peter Stringer

0 Comments

Category:

Advertising, Brand Marketing, Branding, Database Marketing, Digital Marketing, E-mail, Facebook, Google+, Instagram, iPhone, Journalism, Marketing, Mobile, Pinterest, ROI, Search Engine Marketing, Storytelling, Technology, Twitter, Video, YouTube

Tags:

Media Masters – Chris Nowinski, Concussion Expert and Retired WWE Wrestler

April 21, 2014

My most recent podcast is easily the most important episode I’ve done. I talked to Chris Nowinski, a Harvard grad who pursued a dream by becoming a WWE wrestler, only to have his career taken from him because of concussion problems.

After retiring, Nowinski went on a crusade to educate athletes about the dangers of concussions, and has worked to change the culture of denial in the NFL, WWE and other sports. Nowinski’s tireless work continues to this day, and he’s making a real impact on the way concussions are both prevented and dealt with in sports.

If you’ve ever played contact sports at any level, give it a listen. And if you have young children playing football, hockey or other contact sports, you MUST listen to this podcast. It literally could save your child’s life.

- Peter Stringer

0 Comments

Category:

Brand Marketing, Journalism, Podcast, Sports Business, Sports Marketing

Tags:

Media Masters #3 – Jeopardy! Champ Brad Rutter

February 25, 2014

In Episode #3, Brad Rutter, the all-time leading money winner in the history of Jeopardy!, talks to Media Masters about his success on the show, what makes him such an adept player, and going head-to-head against Ken Jennings and IBM’s Watson.