I did this interview in 2015 at the DMA Conference in Boston about making traditional brands stand out in a digital world, and much of what I talked about here still resonates today.
Bob Ryan is perhaps the greatest American sportswriter of all-time, with a 44-year career covering some of the greatest moments in Boston sports. In this episode, Ryan discusses his outstanding career, how sports journalism has evolved over his newspaper days, and talks about his new book, “Scribe: My Life in Sports.”
For a kid who grew up wanting to be the Celtics beat writer for the Boston Globe, Bob Ryan was required reading, especially when I got to college and started journalism school at Boston University. During junior year, when I was asked to write a profile of someone noteworthy, I picked Bob Ryan and called his desk at the Globe. Ryan was very gracious, inviting me to interview him at the Globe offices, and was very generous with his time, talking for well over an hour at the time about his career and how he got started.
Decades later, Ryan’s still just as passionate about sports as he was when he started, and he was equally gracious with his time talking about his career and his new book. For a podcast called Media Masters, Bob Ryan fits the bill perfectly.
Buy Scribe: My Life in Sports on Amazon.com.
I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored.
Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013.
Advertising, Brand Marketing, Branding, Database Marketing, Digital Marketing, E-mail, Facebook, Google+, Instagram, iPhone, Journalism, Marketing, Mobile, Pinterest, ROI, Search Engine Marketing, Storytelling, Technology, Twitter, Video, YouTube
Peter Stringer is in his ninth season with the Boston Celtics. Currently serving as the team's Senior Director of Digital Media, Stringer manages the the team's interactive and social media marketing and strategy.
Opinions expressed herein represent those of the author alone and do not necessarily reflect those of the Boston Celtics.