I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored.
Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013.
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Advertising, Brand Marketing, Branding, Database Marketing, Digital Marketing, E-mail, Facebook, Google+, Instagram, iPhone, Journalism, Marketing, Mobile, Pinterest, ROI, Search Engine Marketing, Storytelling, Technology, Twitter, Video, YouTube
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My most recent podcast is easily the most important episode I’ve done. I talked to Chris Nowinski, a Harvard grad who pursued a dream by becoming a WWE wrestler, only to have his career taken from him because of concussion problems.
After retiring, Nowinski went on a crusade to educate athletes about the dangers of concussions, and has worked to change the culture of denial in the NFL, WWE and other sports. Nowinski’s tireless work continues to this day, and he’s making a real impact on the way concussions are both prevented and dealt with in sports.
If you’ve ever played contact sports at any level, give it a listen. And if you have young children playing football, hockey or other contact sports, you MUST listen to this podcast. It literally could save your child’s life.
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Brand Marketing, Journalism, Podcast, Sports Business, Sports Marketing
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Podcast: Play in new window | Download
In Episode 3, Brad Rutter, the all-time leading money winner in the history of Jeopardy!, talks to Media Masters about his success on the show, what makes him such an adept player, and going head-to-head against Ken Jennings and IBM’s Watson.
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Career, Internet, Marketing, Podcast, Social Media, Storytelling, Television, Twitter
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Brad Rutter, Game Show, IBM, Jeopardy, Ken Jennings, Quiz show, Trivia, Watson
Podcast: Play in new window | Download
I’m taking up a new hobby in 2014 and launching a podcast. The idea is simple; I’m going to talk to some of the leaders in digital, social and traditional media who I’ve gotten the chance to know (and a few I’ve never met) to learn more about their work and share it with people who may find it interesting and relevant.
My first call was to Dan Harbison (@darbison), who’s currently the Global Head of New Media at Caesars Entertainment Corporation in Las Vegas, NV. I’ve known Dan since about 2005 from his days as the Sr. Director of Digital Marketing and Media at the Portland Trail Blazers, and he’s a guy who I respect tremendously. We talked for over an hour, and probably could have gone on for another hour. We split the conversation into two parts.
The first episode (just over 40 minutes) covers Dan’s outlook on database marketing, the differences between working in the NBA and the gaming/casino industry, what makes a great hashtag, and whose marketing during the Super Bowl actually worked. I really enjoyed our conversation and hopefully a few digital marketing/social media geeks out there will as well.
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Advertising, Brand Marketing, Branding, Career, Conferences, Content, Database Marketing, Digital Marketing, E-Commerce, E-mail, Internet, Interview, Journalism, Marketing, Mobile, Music, Networking, Podcast, Search Engine Marketing, Social Media, Sports Business, Sports Marketing, Storytelling, Technology, Twitter, Video
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Here’s a 60-minute video of my first conference keynote, a Keynote Conversation I did with Matt McGee at SMX Social Media Las Vegas talking about how the Celtics handle digital and social media.
Category:
Boston Celtics, Brand Marketing, Branding, Conferences, Content, Database Marketing, Digital Marketing, E-Commerce, Google+, Instagram, Internet, Journalism, Marketing, Networking, Pinterest, ROI, Search Engine Marketing, SEO, Social Media, Sports Business, Sports Marketing, Technology, Twitter, Video, YouTube
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Peter Stringer is in his ninth season with the Boston Celtics. Currently serving as the team's Senior Director of Digital Media, Stringer manages the the team's interactive and social media marketing and strategy.
Opinions expressed herein represent those of the author alone and do not necessarily reflect those of the Boston Celtics.
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