April 23, 2014
I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored.
Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013.
Advertising, Brand Marketing, Branding, Database Marketing, Digital Marketing, E-mail, Facebook, Google+, Instagram, iPhone, Journalism, Marketing, Mobile, Pinterest, ROI, Search Engine Marketing, Storytelling, Technology, Twitter, Video, YouTube
April 21, 2014
My most recent podcast is easily the most important episode I’ve done. I talked to Chris Nowinski, a Harvard grad who pursued a dream by becoming a WWE wrestler, only to have his career taken from him because of concussion problems.
After retiring, Nowinski went on a crusade to educate athletes about the dangers of concussions, and has worked to change the culture of denial in the NFL, WWE and other sports. Nowinski’s tireless work continues to this day, and he’s making a real impact on the way concussions are both prevented and dealt with in sports.
If you’ve ever played contact sports at any level, give it a listen. And if you have young children playing football, hockey or other contact sports, you MUST listen to this podcast. It literally could save your child’s life.