Peter Stringer

Media Masters #18 – Bob Ryan, Legendary Boston Globe Sportswriter

June 12, 2015

Bob Ryan is perhaps the greatest American sportswriter of all-time, with a 44-year career covering some of the greatest moments in Boston sports. In this episode, Ryan discusses his outstanding career, how sports journalism has evolved over his newspaper days, and talks about his new book, “Scribe: My Life in Sports.”

For a kid who grew up wanting to be the Celtics beat writer for the Boston Globe, Bob Ryan was required reading, especially when I got to college and started journalism school at Boston University. During junior year, when I was asked to write a profile of someone noteworthy, I picked Bob Ryan and called his desk at the Globe. Ryan was very gracious, inviting me to interview him at the Globe offices, and was very generous with his time, talking for well over an hour at the time about his career and how he got started.

Decades later, Ryan’s still just as passionate about sports as he was when he started, and he was equally gracious with his time talking about his career and his new book. For a podcast called Media Masters, Bob Ryan fits the bill perfectly.

Buy Scribe: My Life in Sports on Amazon.com.

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- Peter Stringer

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Boston Celtics, Brand Marketing, Career, Journalism, Podcast, Sports Business, Sports Marketing, Storytelling, Twitter

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Media Masters #10 – Molly McGrath, Fox Sports 1

May 12, 2014

For the 10th episode of Media Masters, I talked to Molly McGrath, an NFL sideline reporter, anchor and host at Fox Sports 1 who launched her on-camera career as the website reporter at the Boston Celtics. In under one year, Molly’s become a break out star at the new network, and is now featured on the nightly SportsCenter competitor, “America’s Pregame,” which airs five nights a week on Fox Sports 1.

Molly talked about her work ethic and drive that led to her success, what it was like to help launch the network, and how far her career has gone in such little time. She also offers insights for young reporters hoping to follow a similar career path, and shares some stories from her incredible journey.

Listen:

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- Peter Stringer

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Basketball, Boston Celtics, Brand Marketing, Career, Digital Marketing, Journalism, Networking, Podcast, Social Media, Sports Business, Sports Marketing, Storytelling, Television, Uncategorized

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Media Masters #9 – Alex Restrepo – New Orleans Saints and Snapchat

April 30, 2014

I’ll admit, I wasn’t sold on Snapchat as a marketing channel for sports, or anyone else, for that matter. But after talking to Alex Restrepo, Social Media Manager for the New Orleans Saints, he may have changed my mind.

If nothing else, it’s probably worth giving a try. We had a long conversation about how the Saints use Snapchat to share content with their fans.

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- Peter Stringer

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Analytics, Brand Marketing, Branding, Database Marketing, Digital Marketing, Internet, Marketing, Mobile, Podcast, ROI, Search Engine Marketing, Snapchat, Social Media, Sports Business, Sports Marketing, Storytelling, Technology

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Media Masters – Jessica Gioglio, Dunkin’ Donuts

April 23, 2014

I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored.

Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013.

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- Peter Stringer

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Advertising, Brand Marketing, Branding, Database Marketing, Digital Marketing, E-mail, Facebook, Google+, Instagram, iPhone, Journalism, Marketing, Mobile, Pinterest, ROI, Search Engine Marketing, Storytelling, Technology, Twitter, Video, YouTube

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Media Masters – Chris Nowinski, Concussion Expert and Retired WWE Wrestler

April 21, 2014

My most recent podcast is easily the most important episode I’ve done. I talked to Chris Nowinski, a Harvard grad who pursued a dream by becoming a WWE wrestler, only to have his career taken from him because of concussion problems.

After retiring, Nowinski went on a crusade to educate athletes about the dangers of concussions, and has worked to change the culture of denial in the NFL, WWE and other sports. Nowinski’s tireless work continues to this day, and he’s making a real impact on the way concussions are both prevented and dealt with in sports.

If you’ve ever played contact sports at any level, give it a listen. And if you have young children playing football, hockey or other contact sports, you MUST listen to this podcast. It literally could save your child’s life.