http://www.peterstringer.com/2011/11/ses-chicago-conference-celtics-social-media-interview/ Peter Stringer is in his seventh season with the Boston Celtics. Serving as the team's Director of Interactive Media, Stringer manages the the team's interactive and social media marketing and strategy. Wed, 22 Feb 2012 14:52:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.peterstringer.com/2011/11/ses-chicago-conference-celtics-social-media-interview/#comment-789 Dana Scott Sun, 29 Jan 2012 21:28:38 +0000 http://www.peterstringer.com/?p=68#comment-789 Marketing sports and music have the biggest impact since most people are more passionate for their favorite athletes, teams, and artists than regular consumer goods. To enhance and maintain a brand, consumer that are passionate for a team like the Celtics would want to celebrate that passion with music. This is why you can't go wrong with an event with people using social media in that space to donate money celebrating the event sponsors. It would effectively reach outside the core fans and increase the databases of the sponsors involved to sell more products, and help the brand evolve. Marketing sports and music have the biggest impact since most people are more passionate for their favorite athletes, teams, and artists than regular consumer goods. To enhance and maintain a brand, consumer that are passionate for a team like the Celtics would want to celebrate that passion with music. This is why you can’t go wrong with an event with people using social media in that space to donate money celebrating the event sponsors. It would effectively reach outside the core fans and increase the databases of the sponsors involved to sell more products, and help the brand evolve.

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