Peter Stringer
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Boston Herald: Twitter Helps Celtics Generate Own Buzz

The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans at the game, and the rest of our other efforts to promote the team via social media.

They captured a unique ticket upgrade at a recent game when we took fans from the balcony and brought them down to sit in Wyc Grousbeck’s courtside seats — talk about a game-changing experience.

Watch the video below, or check out the article on the Boston Herald’s website: Twitter Helps Celtics Generate Own Buzz

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About Peter Stringer

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Peter Stringer is in his ninth season with the Boston Celtics. Currently serving as the team's Senior Director of Digital Media, Stringer manages the the team's interactive and social media marketing and strategy.

Opinions expressed herein represent those of the author alone and do not necessarily reflect those of the Boston Celtics.

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