Peter Stringer
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Infographics for #IAMACELTIC and #CELTICSCHAT

I stumbled upon a cool site called visually that helps non-designers make Mashable-style infographics about their own Twitter data. It’s a pretty neat concept, and easy to execute.

To test it out, I quickly generated a month’s worth of data about the Celtics two primary promoted hashtags, “#iamaceltic” and “#celticschat“. #iamaceltic is used mostly in a marketing capacity, and we’ve put it everywhere from TV commercials to T-shits. #celticschat, on the other hand, is a utility hashtag, used to track the conversation around our games when the team is playing, and then captured on Celtics.com’s GameTime Live game tracking application. We’ve promoted the #celticschat tag in-game during broadcasts on Comcast SportsNet New England this season.

I’m not quite clear on how accurate this data is, or if it is generated with Firehouse access to Twitter, but regardless, here’s what it generated for our two tags. And as you can see below, there’s some missing data, so it’s unclear how stable the visual.ly platform is on the whole. Still, it’s a pretty interesting tool.

#iamaceltic

#iamaceltic

#celticschat

#iamaceltic

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About Peter Stringer

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Peter Stringer is in his ninth season with the Boston Celtics. Currently serving as the team's Senior Director of Digital Media, Stringer manages the the team's interactive and social media marketing and strategy.

Opinions expressed herein represent those of the author alone and do not necessarily reflect those of the Boston Celtics.

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