Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and misused conventions. Necessity is […]
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Dabbling in Pinterest as an Early Adopter in Pro Sports
If you go to enough social media marketing conferences, you’ll start to hear the same anecdotes and see the same […]
Read morePutting the #FAIL in F-Commerce
I’ve heard a lot of vendor pitches over the last three years, and many of them came from companies who […]
Read moreWhy a Google+ Brand Page Could Be More Important Than Your Facebook Page
If you think Google+ will never be able to compete with Facebook in social networking, guess what? You’re right. Google […]
Read moreAdAge Interview on Facebook Marketing
Before presenting a case study of the Celtics Facebook game, 3-Point Play, at the DMA conference in Boston last week, […]
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