Brand Marketing – Peter Stringer

I (Don’t) Want My IGTV

April 1, 2019 Peter Stringer Advertising, Brand Marketing, Content, Database Marketing, Digital Marketing, Facebook, Google+, Influencers, Instagram, Internet, iPhone, LinkedIn, Marketing, Mobile, ROI, Search Engine Marketing, SEO, Snapchat, Social Media, Storytelling, Technology, Television, Twitter, Uncategorized, Video, YouTube

Despite massive popularity, unrivaled cultural relevance and a billion daily active users, Instagram can’t seem to figure out long-form video.

Instagram, Tom Sawyer, The Terminator and Don Draper

March 14, 2019 Peter Stringer Advertising, Apple, Brand Marketing, Branding, Content, Digital Marketing, Facebook, Influencers, Instagram, iPhone, Journalism, Mobile, Social Media, Twitter

I’m almost convinced Facebook staged Wednesday’s all-day near-blackout on purpose.

Chasing snow at Zion National Park: How to market a unique experience

February 24, 2019 Peter Stringer Advertising, Brand Marketing, Branding, Digital Marketing, Marketing, Photography, Storytelling

Marketing is all about creating urgency. In most cases, though, that urgency is manufactured and not authentic. When you get a “limited-time offer,” it’s generally because sales are slow, and not because quantities are running out.

Speaking on Instagram Influencers at Digital Summit Phoenix this week

February 10, 2019 Peter Stringer Advertising, Analytics, Brand Marketing, Branding, Conferences, Digital Marketing, Influencers, Instagram, Internet, Marketing, ROI, Social Media, Uncategorized

I’m looking forward to speaking Tuesday morning at Digital Summit Phoenix, where I’ll present on Instagram Influencers.

Burger King’s unique Location-Based #WhopperDetour promotion gives customers a reason to download app

December 12, 2018 Peter Stringer Advertising, Analytics, Brand Marketing, Branding, Digital Marketing, E-Commerce, Internet, Marketing, Mobile, Social Media, Technology, Uncategorized

Burger King made news this week by offering up its iconic Whopper sandwich for just one cent on their mobile app. It’s an incredible deal.