Brand Marketing Archives - Peter Stringer

If Instagram Likes Go Away, It’s the Beginning of the End for Influencers

April 23, 2019 Peter Stringer Advertising, Analytics, Brand Marketing, Branding, Content, Digital Marketing, Facebook, Influencers, Instagram, Marketing, ROI, Social Media, Technology

Late last week, a TechCrunch story made the rounds on Twitter that Instagram was considering removing the likes count from organic feed posts.

I (Don’t) Want My IGTV

April 1, 2019 Peter Stringer Advertising, Brand Marketing, Content, Database Marketing, Digital Marketing, Facebook, Google+, Influencers, Instagram, Internet, iPhone, LinkedIn, Marketing, Mobile, ROI, Search Engine Marketing, SEO, Snapchat, Social Media, Storytelling, Technology, Television, Twitter, Uncategorized, Video, YouTube

Despite massive popularity, unrivaled cultural relevance and a billion daily active users, Instagram can’t seem to figure out long-form video.

Instagram, Tom Sawyer, The Terminator and Don Draper

March 14, 2019 Peter Stringer Advertising, Apple, Brand Marketing, Branding, Content, Digital Marketing, Facebook, Influencers, Instagram, iPhone, Journalism, Mobile, Social Media, Twitter

I’m almost convinced Facebook staged Wednesday’s all-day near-blackout on purpose.

Chasing snow at Zion National Park: How to market a unique experience

February 24, 2019 Peter Stringer Advertising, Brand Marketing, Branding, Digital Marketing, Marketing, Photography, Storytelling

Marketing is all about creating urgency. In most cases, though, that urgency is manufactured and not authentic. When you get a “limited-time offer,” it’s generally because sales are slow, and not because quantities are running out.

Speaking on Instagram Influencers at Digital Summit Phoenix this week

February 10, 2019 Peter Stringer Advertising, Analytics, Brand Marketing, Branding, Conferences, Digital Marketing, Influencers, Instagram, Internet, Marketing, ROI, Social Media, Uncategorized

I’m looking forward to speaking Tuesday morning at Digital Summit Phoenix, where I’ll present on Instagram Influencers.