Erin Sharoni: Leveraging Twitter To Grow Your Brand

It wasn’t long ago that Erin Sharoni dismissed Twitter. A year-and-a-half later, @ErinSharoni attributes much of her success to the microblogging platform and the contacts she’s made by connecting to people via Twitter. She’s currently the sideline reporter on Darren Rovell’s new show, “CNBC SportsBiz: Game On” which airs Fridays at 7pm EST on Versus,…

Perks of the Job: Legends Interviews

No matter how cool your job may be, it’s still a job and sometimes you need a reminder of how lucky you are. Well, I got one of those this week when I had the chance to catch up with a trio of Celtics legends, guys who paved the way for the NBA stars of…

Upgrades and Happiness

My brother moved into a new apartment over the weekend and as we were gathering his stuff together, I realized he didn’t have a large HDTV for football season. As a student of ancient history and a starving academic, he’s grown accustomed to austerity. But seeing as we’ve both been NFL junkies since childhood, as…