Dabbling in Pinterest as an Early Adopter in Pro Sports

If you go to enough social media marketing conferences, you’ll start to hear the same anecdotes and see the same presentations multiple times. I’ve seen the legendary Old Spice viral campaign get name-checked by a dozen lazy, platitude-spitting speakers who probably drew up their PowerPoint on the plane the night before. But at the recent…

Putting the #FAIL in F-Commerce

I’ve heard a lot of vendor pitches over the last three years, and many of them came from companies who promised to monetize our Facebook audience via a native storefront on a tab in our fan page. And every time I was pitched by such vendors, I told them I wasn’t interested. I told them…

SES Chicago Conference – Celtics & Social Media Interview

Here’s a quick interview I did after a sports and social media panel at SES Chicago conference last week, touching on how the Boston Celtics use social media platforms to connect with fans around the world, and why collecting data is so important for brands on Facebook.

Why a Google+ Brand Page Could Be More Important Than Your Facebook Page

If you think Google+ will never be able to compete with Facebook in social networking, guess what? You’re right. Google is more interested in owning the search engine results market. And that’s what Google+ brand pages are really all about. In fact, for brands that sell their products directly, I’d bet Google+ brand pages could…

Q&A on Sports and Social Media

The following Q&A was conducted by Paul M. Banks (@Paul_M_BanksTSB) for ChicagoNow.com and was published on October 26, 2011. Congrats on keeping the Celtics site within the top 5 most trafficked (among NBA sites), what’s the key to that success? Stringer: When I first joined the Celtics in 2005, our team was not a championship…