Working in the Sky

Until the last 18 months or so, the airplane was the one place where you had no choice but to disconnect from your digital life. If you’re lamenting the introduction of wireless on most of the major airlines, you probably skew a bit crotchety anyway. Face it: on a cross-country BOS>LAX trip, how else am…

How the Celtics Glean Data and Social Media ROI from Facebook

I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how the Boston Celtics are getting data and ROI out of Facebook with 3-Point Play, our basketball prediction game. Celtics 3-Point Play was a first-of-its-kind NBA team Facebook application when it launched in 2009. It’s helped the Celtics collect data…

Finding Some Value in Klout

One of the craziest arguments I’ve ever had about social media was a conversation in which someone tried to convince me that someday, my Klout score would be more important than my credit rating. The day a Klout score prevents me from getting approved for a mortgage or car loan, I’ll be inclined to agree….

Putting the #FAIL in F-Commerce

I’ve heard a lot of vendor pitches over the last three years, and many of them came from companies who promised to monetize our Facebook audience via a native storefront on a tab in our fan page. And every time I was pitched by such vendors, I told them I wasn’t interested. I told them…

Never Say Never: How Social Media Helped Avalanna Meet Justin Bieber

Leslie Barber (@LBarbs35) has 240 Twitter followers, but she probably knows more about social media than you do. She just leveraged the power of social media to change the life of a charming 6-year old girl who’s near and dear to her heart, giving her an amazing experience she’ll never forget. Avalanna Routh has been…