The Boston Globe Goes Inside the Celtics’ Social Media Efforts

The Boston Globe gave the Celtics a brief write up for our social media efforts, as reporter Chad Finn spent a game day with myself and others from the front office getting an inside look at our digital marketing initiatives. There’s a lot more to it than the article covers, and many people in our…

9/11 in a Social Media World

Ten years after the terrorist attacks of 9/11, a lot has changed in our world. Perhaps the biggest difference in American life that separates 2001 from 2011 is the proliferation of information technology and social media. Simply put, had the unprecedented events of 9/11 transpired in 2011, the tragedy would have been drastically different on…

Why I hate myself for being hooked on Twitter (but I still love Twitter)

Simplicity and brevity are two hallmark traits of nearly every beautiful thing in the world. Unfortunately, the world is much more complex than we’d like it to be. I recently tried an experiment, giving up Facebook for Lent, and found it to be a relatively easy exercise that rarely tested my willpower. That said, I’m…

Social Media Insiders Summit Brings the Goods

It seems like everywhere you turn there’s a new digital marketing or social media conference popping up, and it’s hard to tell what you’re getting into when choose to participate in one until it actually starts and you’re in a large room with a bunch of strangers and vendors talking shop. I just returned from…