The following Q&A was conducted by Paul M. Banks (@Paul_M_BanksTSB) for ChicagoNow.com and was published on October 26, 2011. Congrats on keeping the Celtics site within the top 5 most trafficked (among NBA sites), what’s the key to that success? Stringer: When I first joined the Celtics in 2005, our team was not a championship…
Category: Sports Business
What Is the Value of a Facebook Fan?
I’ve done a bunch of social media panels, and a favorite query at these events goes something like this: “How much is a Facebook fan worth?†Depending on which study you read, you’ll see estimates ranging from a few dollars each to $120 dollars a head. And I always tell people, if the answer is…
WWE – Slamming the Competition in Social TV
Like most red-blooded American males, I grew up spending my Saturday mornings in the 80s watching the cartoonish gladiators of the WWE – it was WWF back in my day – battle in the name of good vs. evil. If you talk to your generational counterparts, they likely remember more than they’d care to admit…