I wish every student who wants to work in digital media was a journalism major. Maybe I’m biased, but the basic rules of journalism are critical to anyone who’s going to be a digital media pro: spell names correctly, demand factual accuracy and verify your sources, and don’t plagiarize — this means you, bloggers! Those…
Author: Peter Stringer
Brian Solis Interview
I recently did an email Q&A with digital marketing guru Brian Solis about how the Boston Celtics tackle digital marketing and social media. The interview got plenty of circulation via Twitter, which speaks to the large audience and influence Mr. Solis has developed over the last few years, as well as the general interest in…
My love/hate relationship with LinkedIn
I check LinkedIn almost every day. It’s an incredible tool for keeping track of my professional network, and it’s partly responsible for changing the way I think about my career. Thanks to connections cultivated through LinkedIn, conference speaking opportunities, job offers and important business connections have fallen in my lap. Maintaining my LinkedIn profile and…
Infographics for #IAMACELTIC and #CELTICSCHAT
I stumbled upon a cool site called visually that helps non-designers make Mashable-style infographics about their own Twitter data. It’s a pretty neat concept, and easy to execute. To test it out, I quickly generated a month’s worth of data about the Celtics two primary promoted hashtags, “#iamaceltic” and “#celticschat“. #iamaceltic is used mostly in…
The Boston Globe Goes Inside the Celtics’ Social Media Efforts
The Boston Globe gave the Celtics a brief write up for our social media efforts, as reporter Chad Finn spent a game day with myself and others from the front office getting an inside look at our digital marketing initiatives. There’s a lot more to it than the article covers, and many people in our…