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Media Masters #18 – Bob Ryan, Legendary Boston Globe Sportswriter

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Bob Ryan is perhaps the greatest American sportswriter of all-time, with a 44-year career covering some of the greatest moments in Boston sports. In this episode, Ryan discusses his outstanding career, how sports journalism has evolved over his newspaper days, and talks about his new book, “Scribe: My Life in Sports.”

For a kid who grew up wanting to be the Celtics beat writer for the Boston Globe, Bob Ryan was required reading, especially when I got to college and started journalism school at Boston University. During junior year, when I was asked to write a profile of someone noteworthy, I picked Bob Ryan and called his desk at the Globe. Ryan was very gracious, inviting me to interview him at the Globe offices, and was very generous with his time, talking for well over an hour at the time about his career and how he got started.

Decades later, Ryan’s still just as passionate about sports as he was when he started, and he was equally gracious with his time talking about his career and his new book. For a podcast called Media Masters, Bob Ryan fits the bill perfectly.

Buy Scribe: My Life in Sports on Amazon.com.

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Media Masters #10 – Molly McGrath, Fox Sports 1

For the 10th episode of Media Masters, I talked to Molly McGrath, an NFL sideline reporter, anchor and host at Fox Sports 1 who launched her on-camera career as the website reporter at the Boston Celtics. In under one year, Molly’s become a break out star at the new network, and is now featured on the nightly SportsCenter competitor, “America’s Pregame,” which airs five nights a week on Fox Sports 1.

Molly talked about her work ethic and drive that led to her success, what it was like to help launch the network, and how far her career has gone in such little time. She also offers insights for young reporters hoping to follow a similar career path, and shares some stories from her incredible journey.

Listen:

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SMX Social Media Las Vegas – Keynote Conversation

Here’s a 60-minute video of my first conference keynote, a Keynote Conversation I did with Matt McGee at SMX Social Media Las Vegas talking about how the Celtics handle digital and social media.

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Analytics Boston Celtics Brand Marketing Branding Digital Marketing Instagram Social Media Sports Marketing Technology Twitter

Embed images, not Instagram links, for more Twitter engagement

You’ve probably heard that tweets that include images generate better-than-average engagement, and it seems to be a logical assessment. After all, social media is truly a visual medium.

Instagram is a wildly popular social network, and its original “Twitter for images” reputation helped users understand the medium, spurring the rapid growth that eventually led to its acquisition by Facebook. In turn, Twitter struck back by not allowing its images to be natively displayed in tweets.

As a brand marketer, you’re probably thinking it may make sense to link to your Instagram images on Twitter to help give your Instagram account more exposure. That’s certainly a reasonable objective. But if you’re looking to reach more people, and reach folks who may otherwise never see your content, embedding the image is the way to go.

To test this theory, I sent out two separate tweets to the Celtics Twitter account with identical content about 12 hours apart. The tweet shows Rajon Rondo handing out food to families in need at The Greater Boston Food Bank just before Thanksgiving. It’s a feel-good story and one that has retweet legs for sure. The only difference being that the first tweet included a link to the Instagram, and the second one used an embedded image.

The results? The embedded image tweet got as much interaction in its first 30 minutes as the Instagram tweet got in 12 hours. I certainly wouldn’t claim that it’s an apples-to-apples comparison, given the 10PM time of the first post and the 10am time of the second post, but it’s still worth consideration. And given that our Twitter account has 1.2 million followers all over the globe, the time a tweet goes out probably doesn’t have as much impact as you might imagine it would.

For an update on the numbers, take a look at the Retweet and Favorites below:

With Instagram:

With Embedded image:

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@Celtics Named to Sports Illustrated’s “Twitter 100”

Our @Celtics twitter feed was one of just two pro sports teams named to the annual Sports Illustrated Twitter 100, a list of the best feeds in all of sports. That’s a pretty cool honor.

Sports Illustrated said of @Celtics, “The Celtics franchise is duly celebrated for its history of excellence, and the club’s Twitter has, fittingly, emerged as one of best in the NBA. With more than 1.2 million followers, the Celtics are the third-most followed NBA team on Twitter and continue to set the standard in fan engagement.”