Storytelling and Sports panel

If you’ve got two hours on your hands (who doesn’t?) check out this panel discussion I did at the recent Futures of Entertainment conference, as we discussed the futures of storytelling and sports.

10 Tips for Vendors Pitching Sports Marketers

If you work in a marketing capacity for a professional sports team, you’re a target. You’re constantly bombarded by calls, emails, tweets and LinkedIn requests from complete strangers who want to sell you dime-a-dozen virtual products that won’t increase your bottom line, and are largely built on hype. Countless companies are all selling the same…

Q&A on Sports and Social Media

The following Q&A was conducted by Paul M. Banks (@Paul_M_BanksTSB) for ChicagoNow.com and was published on October 26, 2011. Congrats on keeping the Celtics site within the top 5 most trafficked (among NBA sites), what’s the key to that success? Stringer: When I first joined the Celtics in 2005, our team was not a championship…

What Is the Value of a Facebook Fan?

I’ve done a bunch of social media panels, and a favorite query at these events goes something like this: “How much is a Facebook fan worth?” Depending on which study you read, you’ll see estimates ranging from a few dollars each to $120 dollars a head. And I always tell people, if the answer is…

AdAge Interview on Facebook Marketing

Before presenting a case study of the Celtics Facebook game, 3-Point Play, at the DMA conference in Boston last week, I was interviewed by Christine Bunish for a perspective piece in AdAge’s DMA section. The following is a transcript from that interview that appeared in the magazine. “Digital technologies and social media have only recently…