Old School Social Networking: Meet Some People in Real Life

It’s been about a year since I made a major change in my professional life. Last summer, with another Celtics season behind me, I remember walking home from work and wondering to myself, “What am I going to do with myself this summer?” Working for a professional basketball team means late nights, 70-hour weeks, watching…

I Will Follow: Social Media Lessons from U2

Seeking a few friends who wanted to join a band, Larry Mullen Jr. started U2 by posting a note on a message board in the Mount Temple Comprehensive School in Dublin in the fall of 1976, almost 35 years ago. If that’s not old school social networking, I don’t know what is. Yet, had Mullen…

Social Media Insiders Summit Brings the Goods

It seems like everywhere you turn there’s a new digital marketing or social media conference popping up, and it’s hard to tell what you’re getting into when choose to participate in one until it actually starts and you’re in a large room with a bunch of strangers and vendors talking shop. I just returned from…

Boston Sports and Social Marketing Tweet Up: January 18, 2011

It’s 2011. The world is changing. Industries are colliding. Social media is taking the sports marketing world by storm. Apps, tweets and digital media is changing everyone’s lives, forcing people to engage with their mobile devices and ignore their immediate surroundings, not to mention their families and pets. Everything’s bigger…yet smaller. Klout scores are up,…