@Celtics Named to Sports Illustrated’s “Twitter 100”

Our @Celtics twitter feed was one of just two pro sports teams named to the annual Sports Illustrated Twitter 100, a list of the best feeds in all of sports. That’s a pretty cool honor. Sports Illustrated said of @Celtics, “The Celtics franchise is duly celebrated for its history of excellence, and the club’s Twitter…

Boston Business Journal Interview

I did a quick interview with the Boston Business Journal earlier this week after the Celtics won their “Social Madness” competition for large social brands in the Boston area. The interview talks about the Celtics’ strategy on digital, social and video content. Interview: Celtics’ head of social media: Email is still king

Storytelling and Sports panel

If you’ve got two hours on your hands (who doesn’t?) check out this panel discussion I did at the recent Futures of Entertainment conference, as we discussed the futures of storytelling and sports.

Infographics for #IAMACELTIC and #CELTICSCHAT

I stumbled upon a cool site called visually that helps non-designers make Mashable-style infographics about their own Twitter data. It’s a pretty neat concept, and easy to execute. To test it out, I quickly generated a month’s worth of data about the Celtics two primary promoted hashtags, “#iamaceltic” and “#celticschat“. #iamaceltic is used mostly in…

Why a Google+ Brand Page Could Be More Important Than Your Facebook Page

If you think Google+ will never be able to compete with Facebook in social networking, guess what? You’re right. Google is more interested in owning the search engine results market. And that’s what Google+ brand pages are really all about. In fact, for brands that sell their products directly, I’d bet Google+ brand pages could…