Go See America

If you follow my Instagram (http://www.instagram.com/peterstringer), you probably think I travel every week. I wish that we’re the case. If anyone wants to pay me to do that, I’m all ears. But in the last few months, I’ve really rediscovered my love of photography through my passion for travel. I take my Nikon with me…

Media Masters – Jessica Gioglio, Dunkin’ Donuts

I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored. Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013. More from Media Masters Media Masters on…

Embed images, not Instagram links, for more Twitter engagement

You’ve probably heard that tweets that include images generate better-than-average engagement, and it seems to be a logical assessment. After all, social media is truly a visual medium. Instagram is a wildly popular social network, and its original “Twitter for images” reputation helped users understand the medium, spurring the rapid growth that eventually led to…

Boston Business Journal Interview

I did a quick interview with the Boston Business Journal earlier this week after the Celtics won their “Social Madness” competition for large social brands in the Boston area. The interview talks about the Celtics’ strategy on digital, social and video content. Interview: Celtics’ head of social media: Email is still king