If you think Google+ will never be able to compete with Facebook in social networking, guess what? You’re right. Google is more interested in owning the search engine results market. And that’s what Google+ brand pages are really all about. In fact, for brands that sell their products directly, I’d bet Google+ brand pages could…
Category: LinkedIn
“I’ll Write It…And We’ll Do it Live!”
Broadcasting is probably not my strong suit, but I had the chance to try a little something different on Friday, filling in as a guest co-host on the weekly live webcast for Hubspot, an inbound marketing company in Cambridge, MA. Joining Hubspot CMO Mike Volpe for their live streaming “Marketing Update,” I took a crack…
Old School Social Networking: Meet Some People in Real Life
It’s been about a year since I made a major change in my professional life. Last summer, with another Celtics season behind me, I remember walking home from work and wondering to myself, “What am I going to do with myself this summer?” Working for a professional basketball team means late nights, 70-hour weeks, watching…
Forget Facebook – Why LinkedIn Should Be More Worried About Google+
After a much-ballyhooed private beta launch that’s reached 18 million users, where does Google+ fit into the social networking landscape? Or better yet, who should really be worried about the search behemoth’s social networking arrival? Google+ has drawn numerous comparisons to Facebook and the popular theme seems to be that Google is poised to take…
I Will Follow: Social Media Lessons from U2
Seeking a few friends who wanted to join a band, Larry Mullen Jr. started U2 by posting a note on a message board in the Mount Temple Comprehensive School in Dublin in the fall of 1976, almost 35 years ago. If that’s not old school social networking, I don’t know what is. Yet, had Mullen…