@Celtics Named to Sports Illustrated’s “Twitter 100”

Our @Celtics twitter feed was one of just two pro sports teams named to the annual Sports Illustrated Twitter 100, a list of the best feeds in all of sports. That’s a pretty cool honor. Sports Illustrated said of @Celtics, “The Celtics franchise is duly celebrated for its history of excellence, and the club’s Twitter…

Boston Business Journal Interview

I did a quick interview with the Boston Business Journal earlier this week after the Celtics won their “Social Madness” competition for large social brands in the Boston area. The interview talks about the Celtics’ strategy on digital, social and video content. Interview: Celtics’ head of social media: Email is still king

Brian Solis’ Pivot Conference 2012 – Reputation Warfare Panel

Here’s a 16-minute video of the panel I participated in at Brian Solis’ Pivot Conference in New York City this fall, discussing how big brands protect their reputation on digital and social media. It was a brief chat but I think we covered a lot of ground in the conversation.