Storytelling and Sports panel

If you’ve got two hours on your hands (who doesn’t?) check out this panel discussion I did at the recent Futures of Entertainment conference, as we discussed the futures of storytelling and sports.

I wish every aspiring digital media pro was a journalism major

I wish every student who wants to work in digital media was a journalism major. Maybe I’m biased, but the basic rules of journalism are critical to anyone who’s going to be a digital media pro: spell names correctly, demand factual accuracy and verify your sources, and don’t plagiarize — this means you, bloggers! Those…

Brian Solis Interview

I recently did an email Q&A with digital marketing guru Brian Solis about how the Boston Celtics tackle digital marketing and social media. The interview got plenty of circulation via Twitter, which speaks to the large audience and influence Mr. Solis has developed over the last few years, as well as the general interest in…

Infographics for #IAMACELTIC and #CELTICSCHAT

I stumbled upon a cool site called visually that helps non-designers make Mashable-style infographics about their own Twitter data. It’s a pretty neat concept, and easy to execute. To test it out, I quickly generated a month’s worth of data about the Celtics two primary promoted hashtags, “#iamaceltic” and “#celticschat“. #iamaceltic is used mostly in…

The Boston Globe Goes Inside the Celtics’ Social Media Efforts

The Boston Globe gave the Celtics a brief write up for our social media efforts, as reporter Chad Finn spent a game day with myself and others from the front office getting an inside look at our digital marketing initiatives. There’s a lot more to it than the article covers, and many people in our…