The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans at the game, and the rest of our other efforts to promote the team via social media. They captured a unique ticket upgrade at a recent game when we took fans from the balcony and brought them down to…
Category: Pinterest
Mashable Covers Celtics on Pinterest
Mashable just did a write-up on Friday about the Celtics leading the pack of sports teams who’ve jumped on the Pinterest bandwagon. The also talked to the New York Giants, fresh off their Super Bowl win, and Dan Harbison from the Portland Trail Blazers. Much like we try to be at the Celtics, Harbison and…
Dabbling in Pinterest as an Early Adopter in Pro Sports
If you go to enough social media marketing conferences, you’ll start to hear the same anecdotes and see the same presentations multiple times. I’ve seen the legendary Old Spice viral campaign get name-checked by a dozen lazy, platitude-spitting speakers who probably drew up their PowerPoint on the plane the night before. But at the recent…