The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans at the game, and the rest of our other efforts to promote the team via social media. They captured a unique ticket upgrade at a recent game when we took fans from the balcony and brought them down to…
Category: Sports Business
How the Celtics Glean Data and Social Media ROI from Facebook
I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how the Boston Celtics are getting data and ROI out of Facebook with 3-Point Play, our basketball prediction game. Celtics 3-Point Play was a first-of-its-kind NBA team Facebook application when it launched in 2009. It’s helped the Celtics collect data…
Mashable Covers Celtics on Pinterest
Mashable just did a write-up on Friday about the Celtics leading the pack of sports teams who’ve jumped on the Pinterest bandwagon. The also talked to the New York Giants, fresh off their Super Bowl win, and Dan Harbison from the Portland Trail Blazers. Much like we try to be at the Celtics, Harbison and…
10 Tips for Vendors Pitching Sports Marketers
If you work in a marketing capacity for a professional sports team, you’re a target. You’re constantly bombarded by calls, emails, tweets and LinkedIn requests from complete strangers who want to sell you dime-a-dozen virtual products that won’t increase your bottom line, and are largely built on hype. Countless companies are all selling the same…
SES Chicago Conference – Celtics & Social Media Interview
Here’s a quick interview I did after a sports and social media panel at SES Chicago conference last week, touching on how the Boston Celtics use social media platforms to connect with fans around the world, and why collecting data is so important for brands on Facebook.