After a much-ballyhooed private beta launch that’s reached 18 million users, where does Google+ fit into the social networking landscape? Or better yet, who should really be worried about the search behemoth’s social networking arrival? Google+ has drawn numerous comparisons to Facebook and the popular theme seems to be that Google is poised to take…
Category: Technology
Why I hate myself for being hooked on Twitter (but I still love Twitter)
Simplicity and brevity are two hallmark traits of nearly every beautiful thing in the world. Unfortunately, the world is much more complex than we’d like it to be. I recently tried an experiment, giving up Facebook for Lent, and found it to be a relatively easy exercise that rarely tested my willpower. That said, I’m…
I Will Follow: Social Media Lessons from U2
Seeking a few friends who wanted to join a band, Larry Mullen Jr. started U2 by posting a note on a message board in the Mount Temple Comprehensive School in Dublin in the fall of 1976, almost 35 years ago. If that’s not old school social networking, I don’t know what is. Yet, had Mullen…
Social Media Insiders Summit Brings the Goods
It seems like everywhere you turn there’s a new digital marketing or social media conference popping up, and it’s hard to tell what you’re getting into when choose to participate in one until it actually starts and you’re in a large room with a bunch of strangers and vendors talking shop. I just returned from…
Boston Sports and Social Marketing Tweet Up: January 18, 2011
It’s 2011. The world is changing. Industries are colliding. Social media is taking the sports marketing world by storm. Apps, tweets and digital media is changing everyone’s lives, forcing people to engage with their mobile devices and ignore their immediate surroundings, not to mention their families and pets. Everything’s bigger…yet smaller. Klout scores are up,…