Storytelling and Sports panel

If you’ve got two hours on your hands (who doesn’t?) check out this panel discussion I did at the recent Futures of Entertainment conference, as we discussed the futures of storytelling and sports.

Infographics for #IAMACELTIC and #CELTICSCHAT

I stumbled upon a cool site called visually that helps non-designers make Mashable-style infographics about their own Twitter data. It’s a pretty neat concept, and easy to execute. To test it out, I quickly generated a month’s worth of data about the Celtics two primary promoted hashtags, “#iamaceltic” and “#celticschat“. #iamaceltic is used mostly in…

Five Guidelines for Effective Twitter Hashtag Marketing

Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and misused conventions. Necessity is often the mother of invention, and in the case of the hashtag, it evolved from Twitter users’ desire to categorize their thoughts into groups. As the legend goes, @chrismessina, an early adopter of Twitter, suggested…

WWE – Slamming the Competition in Social TV

Like most red-blooded American males, I grew up spending my Saturday mornings in the 80s watching the cartoonish gladiators of the WWE – it was WWF back in my day – battle in the name of good vs. evil. If you talk to your generational counterparts, they likely remember more than they’d care to admit…