Five Guidelines for Effective Twitter Hashtag Marketing

Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and misused conventions. Necessity is often the mother of invention, and in the case of the hashtag, it evolved from Twitter users’ desire to categorize their thoughts into groups. As the legend goes, @chrismessina, an early adopter of Twitter, suggested…

WWE – Slamming the Competition in Social TV

Like most red-blooded American males, I grew up spending my Saturday mornings in the 80s watching the cartoonish gladiators of the WWE – it was WWF back in my day – battle in the name of good vs. evil. If you talk to your generational counterparts, they likely remember more than they’d care to admit…

Charlie Sheen: Stuck in a Moment and He Can’t Get Out Of It

The best thing I can say for Charlie Sheen after seeing his appearance in Boston? He’s still alive and definitely off the drugs. Unfortunately, the rest of us are all off the drug called Charlie Sheen. The high has worn off, and the hangover is setting in. And sadly, despite amassing a sizeable audience, Sheen…