Here’s a 16-minute video of the panel I participated in at Brian Solis’ Pivot Conference in New York City this fall, discussing how big brands protect their reputation on digital and social media. It was a brief chat but I think we covered a lot of ground in the conversation.
Category: YouTube
SES Chicago Conference – Celtics & Social Media Interview
Here’s a quick interview I did after a sports and social media panel at SES Chicago conference last week, touching on how the Boston Celtics use social media platforms to connect with fans around the world, and why collecting data is so important for brands on Facebook.
Perks of the Job: Legends Interviews
No matter how cool your job may be, it’s still a job and sometimes you need a reminder of how lucky you are. Well, I got one of those this week when I had the chance to catch up with a trio of Celtics legends, guys who paved the way for the NBA stars of…
I Will Follow: Social Media Lessons from U2
Seeking a few friends who wanted to join a band, Larry Mullen Jr. started U2 by posting a note on a message board in the Mount Temple Comprehensive School in Dublin in the fall of 1976, almost 35 years ago. If that’s not old school social networking, I don’t know what is. Yet, had Mullen…
Celtics named one of “five most socially savvy NBA teams”
Fast Company last month named the Celtics as one of the NBA’s five most socially savvy teams. They ranked us at #3 behind the Lakers and Suns, citing our Facebook game, Celtics 3-Point Play.