Peter Stringer
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Brian Solis Interview

I recently did an email Q&A with digital marketing guru Brian Solis about how the Boston Celtics tackle digital marketing and social media. The interview got plenty of circulation via Twitter, which speaks to the large audience and influence Mr. Solis has developed over the last few years, as well as the general interest in how a major sports property approaches the space.

I thought the piece turned out very well, and believe it’s worth a read for sports and digital marketing professionals alike.

Inside Look: How The Boston Celtics Win in Social Media and Digital

Comments on: "Brian Solis Interview" (1)

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  1. Peter,

    Great Q+A with Brian, articulate and insightful. I’m from Newton Center and am a life-long Celtics fan. I’m also a digital marketer. : )

    I’m still recovering from last season but every day it gets a little easier. ha.

    Keep up the great work.

    + marko

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About Peter Stringer

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Peter Stringer is in his ninth season with the Boston Celtics. Currently serving as the team's Senior Director of Digital Media, Stringer manages the the team's interactive and social media marketing and strategy.

Opinions expressed herein represent those of the author alone and do not necessarily reflect those of the Boston Celtics.

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